Work That Drives Results

As Director of Marketing Communications at ERB (Educational Records Bureau), I built the organization's first real content and SEO engine — turning deep subject-matter expertise into a reliable inbound channel for a nonprofit serving 200+ independent and international schools worldwide.

As Marketing Communications Manager at iris.TV, I launched the content and thought-leadership programs for a B2B video adtech platform serving major media publishers — turning an unknown brand into a category voice and a reliable top-of-funnel source.

I led a story-driven video campaign to support teacher recruitment at Achievement First, turning authentic educator voices into the network's strongest brand differentiator in a competitive hiring landscape.

As Director of Marketing & Digital Strategy at Achievement First, I rebuilt content and SEO into the network's core inbound engine — turning complex, mission-driven storytelling into measurable family recruitment and brand impact across 40 schools in three regions.