Building a Story-Driven Video Campaign to Strengthen Brand & Drive Recruitment
I created a story-driven video campaign to support teacher recruitment by highlighting authentic experiences and strengthening emotional connection with candidates.
Building a Content Platform to Elevate Voice & Engagement
This work focused on creating compelling thought leadership content in the education space through interviews, storytelling, and editorial development.
This project focused on shifting a SaaS brand from feature-heavy content to audience-first storytelling, improving clarity, engagement, and overall brand positioning.
I supported the launch of a new writing product by developing clear, user-focused messaging that made the offering easy to understand and positioned it for adoption.
