Hi, I'm Mel.

I turn complex ideas into clear, compelling stories that drive action.

I’m a marketing and content strategy leader with more than 15 years of experience helping organizations communicate complex ideas clearly and effectively. I’ve led marketing initiatives across SaaS, EdTech, and technology organizations, focusing on building content strategies that connect brands with the people they serve.

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I help brands uncover what they want to say and shape it into something people want to hear. Strategy, voice, story, message, I turn the chaos into clarity. And I genuinely love doing it.

I've worked across tech, education, nonprofits, and creative agencies. I adapt quickly, ask questions, and end up being the person people DM with "Can you help me make this sound better?"

Where I come from and why it matters

I was born in L.A. but grew up in Brooklyn, raised by Argentine parents who taught me about culture, identity, education, and the importance of telling your own story.

I came of age in NYC in the ’90s and early 2000s: moshing at underground punk shows, playing handball in the parks, and grabbing the best slice on my walk home. I graduated from Boston University in 2009 during the recession, which made me scrappy, resourceful, grateful, and genuinely optimistic.

Where I’m from shapes how I write: grounded, human, curious, and full of heart.

My creative personality in a nutshell

I'm the friend who: