I help brands uncover what they want to say and shape it into something people want to hear. Strategy, voice, story, message, I turn the chaos into clarity. And I genuinely love doing it.

 

I've worked across tech, education, nonprofits, and creative agencies. I adapt quickly, ask questions, and end up being the person people DM with "Can you help me make this sound better?"​​

 

Where I come from and why it matters

I was born in L.A. but grew up in Brooklyn, raised by Argentine parents who taught me about culture, identity, education, and the importance of telling your own story.

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I came of age in NYC in the ’90s and early 2000s: moshing at underground punk shows, playing handball in the parks, and grabbing the best slice on my walk home. I graduated from Boston University in 2009 during the recession, which made me scrappy, resourceful, grateful, and genuinely optimistic.

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Where I’m from shapes how I write: grounded, human, curious, and full of heart.

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My creative personality in a nutshell

I'm the friend who:

• Knows the precise word you're looking for 

• Rewrites your texts so they sound like you, but better

• Falls down Reddit rabbit holes "for research”

• Buys a new notebook for every idea

• Gets excited by great packaging (I don’t need it… but I want it)​​​​​​

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I'm always excited to learn about new projects. Let's work together!